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Wow.  I had to pause in the middle of reading your Rhetorical Analysis papers to post this video.  Mark, from the 11:55 class, has chosen these New Balance ads for his text up for analysis.  I was so shocked at this commercial…it is soooooo sexual.  To sell sneakers!  I don’t know why I am shocked [...]

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Some of you are still struggling with topics for your Argument Project, despite the Prospectus you wrote.  Just a few ideas below (along with the rest of this blog) on issues of argument that all relate—or can relate if argued properly—to popular culture.  Remember that your argument paper requires you to be persuasive to a [...]

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In “The Osbournes:  Genre, Reality TV, and the Domestication of Rock ‘n’ Roll,” authors Pieto and Otter argue,
“Up to this point we have had only two myths for aging rock stars:  old Mick and dead Janis.  Rock stars either rust or fade away.  Ozzy provides us the intimate details of an older rock star as [...]

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In “The New Sexual Stone Age,” Andre Mayer introduces his essay by noting the Britney Spears Pepsi commerical that ran during Super Bowl XXXVI.  He then argues,
“In song, females are oppugned; in videos, they’re trotted up like bimbos and objectified” (284).
After viewing the commercial below, let’s discuss how you either agree or disagree with Mayer’s [...]

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Lolita, 1962

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Let’s use the below ads to discuss ethos, pathos and logos, also audience and purpose:

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In Tannen’s essay, “There is no Unmarked Woman,” she argues,
“The term ‘marked’ is a staple of linguistic theory.  It refers to the way language alters the base meaning of a word by adding a linguistic particle that has no meaning on its own.  The unmarked form of a word carries the meaning that goes without [...]

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In the Introduction to our course text, the authors introduced semiotics—the study of signs—and outlined an example for you using the VW Beetle.  At the end of the Introduction, they summarized their methodology for interpreting signs into two principles:
“The meaning of a sign can be found not in itself but in its relationships (both differences [...]

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