Topic for Class Discussion: Rhetorical Appeals
September 29, 2008 by Michele
Let’s use the below ads to discuss ethos, pathos and logos, also audience and purpose:






Posted in advertising, class discussion post | 1 Comment
Leave a Reply
You must be logged in to post a comment.
Course Blog Response:
I like this blog post because of the very first picture. I am just kidding! Growing up with realizing and figuring out and actually understanding jokes, this blog entry has what I call hidden punch lines that shows it takes more than visual acknowledgement to see the humor in pictures such as these. I really like how the first 4 pictures in the blog express not only all three aspects of the rhetorical triangle, but the joke and humor that they are presenting. The idea of a joke has what is called witticism and this is what’s considered a “smart joke” according to the Oxford English Dictionary website. There are two things that I notice and that other people notice, unknowingly sometimes when they laugh at these jokes that the pictures in this blog entry present. The first is the obvious visual sign that is shown as an audience looks at these advertisements. A set of eyes staring at the breasts of a woman wearing a shirt that shows quite a lot of cleavage, there is that obvious sign that exclaims, “Look up.” The second aspect to these pictures is the fact that they are all advertisements, including the other three. How people look at these pictures, they notice the obvious signs. How there is the Post It logo at the bottom right of the text, this is an obvious sign of what company is advertising but the fact that the post-it has the words look up is the joke. Reminding your audiences (who use post –it notes) of the simplest of things they need to do throughout the day is allowing a man to be reminded that he needs to look up when speaking with a woman with such attire. To describe the humor behind the SUV is easier than the previous. What’s obvious is the humor behind a vehicle putting its rear bumper onto a scanner. The joke or hidden punch line is how children or office workers put their own behinds on such scanning devises. There needs to be that familiar acknowledgment of the joke being presented and how humans can do this, its funny to see an SUV doing this. Instead of explaining each of these, the post makes me want to urge myself to look into texts, pictures and even movies more deeply and even metaphorically. It makes me want to re-watch all the childhood movies and scenes I would watch and laugh at, unknowingly of course, and understand what I had missed as I laughed at something (unknowingly) as a child.