November 9, 2008 by Michele
As some of you know, I have a slight obsession with Burger King. Not only am I especially fond of their Cheesy Tots,

(and have a freewrite dedicated to them on this very blog) but also, I am pretty much terrified of their advertising mascot, that of The Burger King Guy. Seriously, he scares the crap out of me.
So imagine my shock when I read this tonight:
Burger King To Launch Branded Clothing
Not only is the BK Corporation going to begin marketing T-shirts but also,
“an exclusive collection of men’s sleepwear and loungewear”
What does this mean? As The Burger King Guy already awakens me from lovely slumbers of greesy cheesy goodness dipped in ranch dressing—kudos to my niece who suggested that Cheesy Tots could actually be made better by dipping them in ranch dressing—could wearing the Burger King logo (or the face) on my bottom cause my bolt out of slumber to be fraught with yet even more terror?
The reality of this is that a corporation that already averaged $50 million in its fiscal first quarter this year will indeed be bringing in yet more cash by tapping into the industry of fashion. How long before they make the leap from adult sleepwear to children’s footed jammies?
Many of you have looked at the issues of childhood obesity, candy-filled vending machines and poor cafeteria food options in middle schools for your argument papers. How much of an effect do you expect this new move of Burger King will have on the diet of children? The Burger King Guy is certainly marketed to an adult audience; they present him as a player:

Which means that adults should remain his target audience, right? He is, after all, just a playful company mascot. Remind you of anyone?
